Zandu balm leads to pain for the makers of Dabangg

Recent controversy surrounding the movie Dabangg has provided much needed fodder to the channels which were almost on the verge of extinction due to dearth of any public disputes. Movie, that has created history at the box office by minting a whopping Rs 14.40 crore on the first day it was released in more than 2,000 theatres, has been issued notice by Emami for using the words ‘Zandu balm’ in one of its songs.
What is puzzling me is the fact that there was an article in the newspaper that mentioned an agreement between the company and the producers regarding the usage of these terms in the song, despite this the company has threatened to take producers to the court. In fact, there was also some news of launching an ad featuring the song along with the product. I am not sure as to who is at fault but I don’t see any reason why Emami is making an issue out of it. Zandu balm which enjoys monthly sales of about 20 crores has made nearly 25 crores within a month after the song was released! Shopkeepers interviewed in certain rural areas have actually experienced increase in sales and even the officials of the company have attributed success of the product to the song. Then why all this fuss, it is hard to imagine.