trendwatching.com recently came out with an issue called ‘Maturialism’ focusing on the new-age consumer and how he doesn’t shy away from trying out products that would have scared his grand parents off to death! One thing that drew my attention the most was the UK ice cream brand The Icecreamists which has recently come out with an x-rated flavor: The Sex Pistol! Just the mention of the‘s’ word for an ice cream brand would lead one to conclude that it is illogical and absurd, but that is not all. One of the ingredients used for making this ice cream is a tree called ginkgo biloba known more for its aphrodisiac qualities! And this particular flavor is considered to be so effective that sales were restricted to one per person during its launch! And you thought Viagra had no alternative.
I just wonder what would happen if this brand was to be launched in India? We would see a new flavor sex pistol just below kesar pista! One more reason for the so-called protectors of Indian traditions to create havoc, news channels creating a special one hour programme every two hours, may be a debate in a parliament as to whether consumption of ice cream should be banned in the public places and what not. Whereas I completely agree that product like this should be consumed at home strictly but a bigger question is whether we are ready to accept it? Not at this stage I guess.
I just wonder what would happen if this brand was to be launched in India? We would see a new flavor sex pistol just below kesar pista! One more reason for the so-called protectors of Indian traditions to create havoc, news channels creating a special one hour programme every two hours, may be a debate in a parliament as to whether consumption of ice cream should be banned in the public places and what not. Whereas I completely agree that product like this should be consumed at home strictly but a bigger question is whether we are ready to accept it? Not at this stage I guess.
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