I remember the last time we went out for a movie called Faltu, my friend gave me call saying he would reach early and buy tickets before they run out. On reaching there he realized that as always we were the select few who had gathered the courage to see that particular movie as a result of which tickets were available in all parts of the theatre! Seriously, the kind of movies that are released nowadays be horror, comedy, or romantic, they are certainly not suitable for weaker hearts! But Faltu was in a different league as this is for the first time we have seen that both the name of the movie and review of the movie are same!
Anyways, criticizing Faltu is not a topic of discussion here as I do not have such 'faltu' time. The point that I want to make here is that of seating arrangement in theatre and its pricing. As we had all the seats available I got a call from my friend saying that we should go for the 'Platinum' seats instead of 'Gold' seats as they would offer a better view. I fail to understand how the 'O' row in platinum section is giving a better view than the 'P' row in the gold section. Since there is clear difference of at least Rs. 30-40 in pricing, the view and the experience must be different. But to your horror you would realize that the views are exactly the same except the fact that when you are sitting a row behind you have to tilt your head a couple of degrees lesser compared the row ahead! Bad jokes apart, what I am trying to say here is that when you have three section say: Premium (costing 250 from rows A-E with A being the farthest from screen), Platinum (costing 220 starting from F-O), Gold (costing 180 starting from P-T with T being nearest to the screen) the view that you get from 'P' i.e. the last or the best row in Gold section is not different from 'O' i.e. the first or the worst row of Platinum section, still you pay Rs.30-40 odd more always. I agree this is not rocket science and we all know this but the tragedy here is that nobody would buy 'O' by choice. He will buy ‘O’ when 'N' is not available so he is paying more for something that he does not want. I do not mind paying more for 'A' or 'B' row as it certainly gives better view compared to a row say ‘H’ or 'M' but paying extra in cases like this pinches me the most. I have always felt this kind of pricing is not justified at the same time there is no other option as well for the theatre owners. Differential pricing is the call of the day for them. But the theatres should give something to the unfortunates i.e. people who buy (as there is no other option) seats in rows such as 'O'. May be discount on popcorn!
This also reminds me of one poster that was pasted on those metal sheets used as barricades at construction site. The ad was of a 'nautanki' with rates given at the bottom of the ad. There was no confusion like Gold, Platinum or Premium seats etc. As there were only two kinds of rates i.e. Rs.50 for 'Kursi' i.e. chairs and Rs.20 for 'Zameen' i.e. for sitting on ground. Now how is that for differential pricing!
Anyways, criticizing Faltu is not a topic of discussion here as I do not have such 'faltu' time. The point that I want to make here is that of seating arrangement in theatre and its pricing. As we had all the seats available I got a call from my friend saying that we should go for the 'Platinum' seats instead of 'Gold' seats as they would offer a better view. I fail to understand how the 'O' row in platinum section is giving a better view than the 'P' row in the gold section. Since there is clear difference of at least Rs. 30-40 in pricing, the view and the experience must be different. But to your horror you would realize that the views are exactly the same except the fact that when you are sitting a row behind you have to tilt your head a couple of degrees lesser compared the row ahead! Bad jokes apart, what I am trying to say here is that when you have three section say: Premium (costing 250 from rows A-E with A being the farthest from screen), Platinum (costing 220 starting from F-O), Gold (costing 180 starting from P-T with T being nearest to the screen) the view that you get from 'P' i.e. the last or the best row in Gold section is not different from 'O' i.e. the first or the worst row of Platinum section, still you pay Rs.30-40 odd more always. I agree this is not rocket science and we all know this but the tragedy here is that nobody would buy 'O' by choice. He will buy ‘O’ when 'N' is not available so he is paying more for something that he does not want. I do not mind paying more for 'A' or 'B' row as it certainly gives better view compared to a row say ‘H’ or 'M' but paying extra in cases like this pinches me the most. I have always felt this kind of pricing is not justified at the same time there is no other option as well for the theatre owners. Differential pricing is the call of the day for them. But the theatres should give something to the unfortunates i.e. people who buy (as there is no other option) seats in rows such as 'O'. May be discount on popcorn!
This also reminds me of one poster that was pasted on those metal sheets used as barricades at construction site. The ad was of a 'nautanki' with rates given at the bottom of the ad. There was no confusion like Gold, Platinum or Premium seats etc. As there were only two kinds of rates i.e. Rs.50 for 'Kursi' i.e. chairs and Rs.20 for 'Zameen' i.e. for sitting on ground. Now how is that for differential pricing!
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