Third 'C' of Selling

My friend asked me once "how does one sell?" and I was at a loss for words. Then I told him there are only two ways in which one can sell: either you convince the customer or you confuse him. Okay I agree we all studied this so there is nothing new to it. But there is something that we didn't study and still it is being used more often than not by people to sell things nowadays. It is the third 'C' of selling apart from the other two i.e. convince and confuse. The third and the most important 'C' nowadays is 'C' for corrupt! We always knew this but it is just that it was never put into theory (for obvious reasons!).
Let us understand this with one example: We have more news channels than news viewers in India today. How do you differentiate and how do you position yourself in the market as any new news channel would realize that all the possible positions have already been taken in the market (double-meaning not intended!). But still you have got to do something to address this issue and the channels (especially business news channels) have actually found a way out i.e. corrupt the audience. They do this by having the most beautiful set of news readers. I am not trying to say that they are there on those channels purely because of their looks; they are of course beauty with more brains than men have. But the channels are capitalizing on their looks because if there is a choice between two channels: one having a male reader and other having a beautiful female reader (other things remaining equal), it goes without saying which channel one will prefer. Again some might say that one needs to be presentable to appear on news channels and I agree with that notion. But I fail to understand how in the recent past these ‘presentable’ news readers invariably turn out to be the most beautiful women on television! And only news channels have to be blamed for this.
Adding weight to my argument is one of the headlines on one political news site (www.politicususa.com) which says “Fox news combines sex with tax”. This headlines comes in the wake of fact that one Fox newsreader (they say Fox cheerleader!) was wearing such a revealing dress that it was practically impossible for anyone to not notice it. And the topic of discussion was “Obama and Tax Cuts” (so it explains the logic behind headline as well as the dress!)