Sunday, October 17, 2010

Isi baat pe ek chai ho jaye!!

On my way back from office I encountered two contrasting business models for the same product i.e. tea/coffee. One was the ubiquitous tea stall named Santosh tea/coffee stall near sakinaka where my bus was awaiting green signal since last three years! I was watching constant influx of people inside that small hotel when I happened to see the message written on one of the walls which read "muft mein baithna mana hai". Finally when the bus moved I came across a CCD selling same thing with the tagline "a lot can happen over coffee". Santosh tea stall of course depends on the volumes of business done and more interested in pushing people out to make sure that they survive whereas on the other hand CCD survives on those who have all the 'muft' time in the world and don't mind spending a fortune for a cup of coffee as they get to spend (read waste) some quality time (read muft time). Anyways whether sitting idle in CCD and spending both money and time (or going to a Santosh tea stall and saving both) is worth or not is not the topic of this post and at the same time it is very unfair on my part to compare these two entities. Though personally I would prefer a Santosh tea stall (I know my friends are going to kill me for this). What I find most amazing about this whole thing is the fact that both business models are alive and kicking. Actually I spent more time thinking about the title for this post than I spent for writing it but still could not think of a title so I decided to go for this one which is completely unrelated to the topic so extremely sorry for that!

1 comment:

  1. A CCD marketing guy will say that the customer is paying not only for the coffee but also for the 'Ambiance' :P
    Now I know tu treat kaha dene wala hai !!!

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