Can't 'imagine' the logic behind this

Finally some respite for people who like watching good comedy shows on TV as I do. I am talking about the new show that has just started on NDTV Imagine: 'Rahul Dulhaniya Le Jayega'. The other day I was watching one of its episodes where more than a dozen girls (wannabes) coming from all parts of India were trying hard to woo Rahul in order to make him desire them! I could be tried and imprisoned for sacrilege by the aesthetics society of India if I referred to all of them as ‘girls’ as some of them seem to have been gracing the earth since an eternity at least! Apart from this, one more observation made was that whenever there was a break during the programme (the funniest programme I mean), a countdown would begin on the left-top of the screen. This countdown indicated the time remaining for the ads to get over and the show to start. One more thing to be noted here is that this countdown doesn't begin as soon as the ads start, it starts only when about 3 minutes are remaining. May be their thinking behind this is that it would take a few moments before people would start getting irritated with ads and switch to other channel and before they do so, the timer will appear and make them remain on the same channel as no one would like to miss out on their favorite shows. But I have a different story to tell and I am sure you would agree with this. While I was watching this show and there was a break, quickly my brother switched to some other channel without waiting even for a second and even if he had managed to stay with the same channel till the timer appeared I am sure that warning (i.e. only 2 minutes to go) wouldn’t have stopped him from switching to other channels as we all know that it only takes few moments for us to browse through all the channels that our Cablewala has to offer! In fact I feel this may go against them as I experienced yesterday when I was watching the same show and ads came, my brother snatched the remote from me and switched to some news channel (one more source of comedy nowadays) where one reporter was speaking confidently about the place where he thought Laden was hiding (as if he only booked the ticket for him). When I told my brother to not change the channel as only two minutes were remaining he said two minutes is a lot of time and that he would switch to this channel before it starts and that he can’t wait for two long minutes as there are others channels to be explored! People consider themselves fortunate if they are able get daily dose of their favorite show for two continuous minutes without any ads in between them. As sometimes it feels like we are watching ads and in between some show is being telecast!