So the dates are out! Largest democracy in the world will vote from 7th April-12th May (with results due on 16th May) to elect the new government. And it promises to be a nail-biter with both national parties; Congress as well as the BJP fighting for allies, dealing with internal party disputes, calling each other all kinds of names, and marketing their respective PM candidates through hoardings, banners, social media etc (perfect case study for learning integrated marketing communications)
Couple of things makes this election even more interesting. Firstly, the emergence of AAP which made a stylish debut in Delhi as BJP refused to form the government, Congress agreed to support the AAP government, and AAP accepted Congress’ support to form the government! It would have been a completely different ball game altogether had Delhi not happened. Secondly, the possibility of third front surfacing as the game changer (game spoiler for the national parties) and with as many as PM candidates as the number of parties, it will certainly add spice to the already spicy set-up! Variety is indeed the spice of life
Contest between two national parties Congress & BJP (UPA & NDA with their respective allies) plus two game changers (AAP & third front) is going to be like reading a suspense novel full of twists and turns. How boring it would be, if even ours was a two-party system! Diversity of our country with various interest groups and resultant existence of regional parties adds charm to the elections. Of course as an individual, one would prefer having fewer parties so that the possibility of one party getting a majority increases which leads to stable government. But hey, I like my food spicy!
Things that I am looking forward are AAP performance considering their meteoric rise, offbeat approach and attitude towards things in general. Also it will be interesting to see how and to what extent the Modi wave with a tremendous track record in Gujarat, large rallies and promising speeches converts into votes for BJP and how Rahul Gandhi's vision, discussions at school and college levels with a smaller audience, and long term outlook will translate to votes for his party.
Icing on the cake is the 'None of the above' option which is being introduced for the first time! Assuming a voter turnout of 55 percent, one would think the rest 45 percent weren't happy with any of candidates representing their constituency so there was no point voting for them. Going by that logic, there should be a higher turnout this time around as rather than sitting at home and saying no one is good, you can come out and convey the same by exercising your right to vote. Considering the rate at which people are losing confidence in various political parties, NOTA Party i.e. 'None of the above' party may come out a winner!
Couple of things makes this election even more interesting. Firstly, the emergence of AAP which made a stylish debut in Delhi as BJP refused to form the government, Congress agreed to support the AAP government, and AAP accepted Congress’ support to form the government! It would have been a completely different ball game altogether had Delhi not happened. Secondly, the possibility of third front surfacing as the game changer (game spoiler for the national parties) and with as many as PM candidates as the number of parties, it will certainly add spice to the already spicy set-up! Variety is indeed the spice of life
Contest between two national parties Congress & BJP (UPA & NDA with their respective allies) plus two game changers (AAP & third front) is going to be like reading a suspense novel full of twists and turns. How boring it would be, if even ours was a two-party system! Diversity of our country with various interest groups and resultant existence of regional parties adds charm to the elections. Of course as an individual, one would prefer having fewer parties so that the possibility of one party getting a majority increases which leads to stable government. But hey, I like my food spicy!
Things that I am looking forward are AAP performance considering their meteoric rise, offbeat approach and attitude towards things in general. Also it will be interesting to see how and to what extent the Modi wave with a tremendous track record in Gujarat, large rallies and promising speeches converts into votes for BJP and how Rahul Gandhi's vision, discussions at school and college levels with a smaller audience, and long term outlook will translate to votes for his party.
Icing on the cake is the 'None of the above' option which is being introduced for the first time! Assuming a voter turnout of 55 percent, one would think the rest 45 percent weren't happy with any of candidates representing their constituency so there was no point voting for them. Going by that logic, there should be a higher turnout this time around as rather than sitting at home and saying no one is good, you can come out and convey the same by exercising your right to vote. Considering the rate at which people are losing confidence in various political parties, NOTA Party i.e. 'None of the above' party may come out a winner!
Having NOTA option is indeed a true democracy.
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